About Us



Founded in 1990 by the visionary Gold Medalist
Yasmeen Mirza,  
Reema has grown from a single premise providing 
professional beauty relaxation and training services to 
25 separate premises. Over the years Reema has gained 
greater expertise and wider exposure in each of their 
specialized service area. Reema is passionate and takes 
pride in providing its customers with the best in Customer 
Service, Professionalism and Expertise. Hence it is always 
in the forefront of the Hair, Beauty and Fashion trends in 
Pakistan.


Hard work and consistency in high standards not withstanding, one of the main reasons 
for the success of Reema has been the fact that Yasmeen is well versed in the art of makeup 
as is fully trained in this field. People who have no concept of hair and make-up are running 
most of the salons in the country, but the Reema staff is well trained due to the fact that 
Reema feels that skin and hair need to be handled very carefully and technically. This is 
one reason why along with the Reema Beauty Clinic an Institute has also been running 
simultaneously for the past 30 years and has helped instill the art of beauty therapy in 
aspiring beauticians.
One of the major benefits of Reema is the fact that almost all professional salons in the 
country have a Reema trained professional in their staff who has either been working 
previously at Reema or has been trained at its institute. Thus it is a safe assumption that 
Reema has vastly contributed in almost all other salons of the country. Thus empowering 
women in this business...

 
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